Why CondeNet Is Banking on Facebook

Why CondeNet Is Banking on Facebook: "Flip.com launched in February as CondeNet's effort to target teen girls with an ambitious social media site. Less than a year later, the digital arm of Conde Nast is reversing course to embrace a distributed media strategy and converting the destination site into a series of applications that will live on social networks, starting with Facebook."

Funny, I didn't figure that flip.com would fly. "Hey, this site would make a great widget".

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