Yet in its efforts to expand and attract less affluent customers over the past couple of years, Starbucks has started to become more like McDonald's -- even as McDonald's, for its part, has been moving upmarket to become more like Starbucks.
Last year Starbucks' share-price fell by 42 percent, making it one of the worst performers on the NASDAQ exchange."
McDonald's has already made smaller forays into the coffee market, and with some success. Last year Consumer Reports, a trade magazine, rated its filter coffee more highly than that offered by Starbucks.
A new McBrew threatens Starbucks
Sheesh, good McCoffee? Next, Starbucks will have food and then it won't even matter what grey water we drink. Oh, they already did?