Yes, Virginia, it was a PR stunt

Yes, Virginia, it was a PR stunt: "Starbucks has been taking it on the chin lately in certain corners of the blogosphere in response to their “Cheer Chain” promotion. It seems that random acts of kindness began popping up in stores all over the country, in which a person in line quietly paid for the following customer."

Oh! Is that what those billboards were? Well, color me grinch, but, I had no idea what they were going on about.

And however could you pay for the horror that the gum-popping cellion behind you is going to gibber? Some "Extra-hot half-caf with-whip hint-of-mint mocha ... inna bucket".

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