When the new show, Ben 10: Alien Force, premiers this spring, Ben will be 15 years old. The 10 in his name refers to the number of new aliens Ben can transform into when using the “Omnitrix.
With Ben now an adolescent, merchandising can now include remote control vehicles, electronics and other categories, which wouldn’t have made sense tying in with a tween character.
This is one of the first times a show at the height of its popularity is aging its lead character.
Ben 10 Turns 15 As Cartoon Network Fave Targets Tweens
Aging a character makes sense, but, somehow offends my TV-given sensibilities. The pitch must have been funny, "just think of the advertising!'