Heh. There's a funny upsell for an online social service. That sounds like 'what you did last night' pictures.
"A new feature is the ability for other users to comment on your Wine Log.Connect with other WineLog users and keep track of what they are logging with our new friends feature. Our recommendation system is constantly working to find others users with similar tastes to you, and now you can easily add these users to your friends list and see what they have tasted and how they have rated new wines."
They just seem to have blogs and wines, but, no profile info and no rss feeds per user.