Socialize and Buy Event Tickets: "promoters that would like to push an event and sell tickets at the same time can do so on Going. It takes Going in the direction of becoming a one-stop shop, for promoters and end users."
All that, and a Facebook App too!
Eh, There's no there there. Few events. Horrible navigation. Poor search. I log in every few weeks pulled via the facebook app to update the feed. I can't see them making a go of it.