The title character in the new NBC show 'Chuck,' about a computer geek who becomes a secret agent, will twitter to fans of the show. The campaign launches next Monday and NBC hopes Twitter will send users to other platforms like MySpace, where Chuck will also have a profile."
Networks Try 'Twittering'
Networks Try 'Twittering': "ABC Family, the Walt Disney-owned network has launched a promotion around 'Greek,' a new comedy-drama about fraternity and sorority life. Twitter allows consumers to follow the show via text updates and behind-the-scene tidbits from the show's cast and writers.