Stuper Bowl

Super Bowl (our unofficial national holiday) ads are going for 2.4 million dollars for a 30-second spot. Odd that contact-lens maker Novartis would blow a wad when it's hard to connect their brand to football (various offers for free product/exams to officals aside.) Returning to The Bubble Bowl (when over a dozen internet companies blew $40 million on ads, and then most of them went out of business) domain registrar Go Daddy has decided to
double down. Someone over there clearly needs to be branded.

"You wouldn't put a Bud ad in Vouge, but with TV we've lost that [logic]." - Al Ries of brand consultancy Ries & Reis