Stuper Bowl

Super Bowl (our unofficial national holiday) ads are going for 2.4 million dollars for a 30-second spot. Odd that contact-lens maker Novartis would blow a wad when it's hard to connect their brand to football (various offers for free product/exams to officals aside.) Returning to The Bubble Bowl (when over a dozen internet companies blew $40 million on ads, and then most of them went out of business) domain registrar Go Daddy has decided to
double down
. Someone over there clearly needs to be branded.

"You wouldn't put a Bud ad in Vouge, but with TV we've lost that [logic]." - Al Ries of brand consultancy Ries & Reis

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